On Saturday morning, Bellator MMA’s European Series returned to the Bellator mobile app for Bellator London, the latest installment of the mixed martial arts promotion’s European Series.
As usual, the entirety of the card from London was streamed on the Bellator MMA mobile app, but there was also an added wrinkle to Saturday’s proceedings.
For the first time in the short history of the Bellator MMA European Series, the 15-fight undercard was also streamed live on video-sharing platform YouTube.
The promotion announced the YouTube livestream in the following tweet posted on Saturday morning just prior to the start of the undercard:
Trust me, Bellator MMA’s social media team could not have phrased it better with the first line of “Christmas came early”.
In my opinion, the fact that Bellator MMA livestreamed the undercard of Saturday’s Bellator London event is a gift from the promotion to its fan base as a token of gratitude for their loyalty over the past decade.
With Thanksgiving in the United States happening this Thursday, there is no better time for that kind of gratitude.
Bellator MMA did something similar with one of the previous European Series events when DAZN and the Bellator mobile app each livestreamed the undercard of Bellator Milan/ Bellator 227 in September.
In my opinion, Bellator MMA should continue streaming its European Series undercard fights on YouTube and the Bellator mobile app.
With YouTube, the potential audience for the undercards increases.
Saturday’s five-hour livestream of the Bellator London undercard, currently accessible on playback on YouTube, has (as of this writing) nearly 4,000 likes from viewers and over 300,000 views all told.
During the livestream, the Bellator MMA YouTube channel would comment in the live chat, imploring viewers to like the livestream and comment in the chat if they’d like this to continue in the future.
I am a firm believer that watching a combat sports event on an app is the worst way to go when you want to watch the fights.
Think about this:
You’re watching a fight on a scaled-down screen (and it’s even more compacted when you’re watching a fight on your cell phone.)
Further, when you’re watching a fight on an app through your tablet or cell phone, the possibility exists of your app freezing or otherwise crashing.
With YouTube, the chances of a livestream outright crashing are far less.
If it does freeze, it’s usually only a brief pause to allow the stream to buffer again.
Even better, when a livestream is on YouTube, it allows the viewer to watch on a computer.
In my mind, watching a livestream of a fight on the computer is the next best way to go other than watching on television, simply due to the user’s ability to watch the stream in HD quality.
Having the Bellator London undercard livestreamed on YouTube on Saturday was a welcome surprise for me.
I, for one, would welcome subsequent Bellator European Series undercards as livestreams on YouTube.
If you missed Saturday’s undercard on YouTube because you were watching college football, it’s on playback, as I mentioned:
Gambling this season? Want to try it just to see what it feels like? Go to MyBookie.ag and use promo code ARMCHAIR25 at checkout. They will match your deposit dollar for dollar. Putting in $100? You’ll now have $200.